In light of Qualtrics’ spinout and IPO and Sprinklr’s recent S-1, Rebecca Liu-Doyle, principal at Insight Partners, describes four key attributes shared by “companies that have upped their CX game.”
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After the significant investments made in terms of time and resources to develop a new product, it is imperative to be well prepared for the introduction of the product to market. What segment of therapies and/or patients, best represent the target market for the new product/service? How big is the target market globally? What is the growth rate of that market?